LOUIS CULTURE

“We certainly consider his music to be art.”

Louis Culture is the compelling, genre-bending artist whose music you didn’t know you needed. The 24-year-old rapper, producer and DJ explores the rich tapestry of black British music – house, UK garage, hip-hop and more – with effortless lyrical delivery for an altogether different experience, a soundtrack for the lives of listeners. Still early in his career, he  has  made  his  name  known  in  London’s  burgeoning  underground  scene  through  a number of releases. This includes 2016 debut single “Don’t F Up Louis”, 2017’s “Culture For 17,” 2018’s “Local”, 2020’s “Part 2,” and his biggest project so far, 2022’s ‘When Life Presents Obstacle’ which garnered huge plays across all streaming platforms and support from the likes of Complex, TRENCH, NTS, Boiler Room and i-D.

Since dropping “Today”, his first song as Louis Culture in 2016, nothing has been the same for the youngster. London forms the colourful backdrop for his commentary as he traverses through topics such as identity, relationships, surviving the ends and having a good time. Music from voices located at the periphery of the UK capital, to soundtrack the summer nights, the winter mornings and everything in between. Louis’ efforts have earned him plaudits from critics and fellow artists alike, including opening up for slowthai for the release of his first EP slowitdownn in 2017 and headlining Boiler Room’s first ever Low Heat event in 2018. His upward mobility would surge when his 2020 anthem “Being Me” was selected by legendary fashion house Louis Vuitton to soundtrack its 2021 summer campaign and he has modelled for brands such as Nike, Bianca Saunders and A-COLD-WALL.

Last year saw the release of When Life Presents Obstacle, a career defining body of work that features singles “Grime”, “Twiss” and “7AM” ft. Bawo. This release strengthened his stance as a rising contender in the UK alternative rap scene through relatable lyricism, authentic collaboration and his love for sonic experimentation.With a refined mentality and newfound purpose, Louis’ rise up the ranks of the UK’s music scene is assured, while his music serves as inspiration for those who see themselves in him, giving him the utmost contentment. “One of my missions now is to just help people,” he says. “Give them the feeling that Isaiah Rashad and King Krule gave me - those alternative angles to things you’ve already heard about. Above all else, I want people listening to my music to feel seen.”